Resources
We are in business to help people communicate more clearly, and to help clients improve the effectiveness of their marketing and public relations efforts. Here are some resources that we’ve found interesting and useful for helping develop content, understanding what motivates prospects, understanding communications and technology trends, and learning what other marketers are doing. Contact us to discuss what you read or if you are want more about these topics. We have additional data and materials, but those listed below are our favorites.
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Eccolo Media 2009 B2B Technology Collateral Survey Report – this study has some fantastic data about what type of collateral (e.g. white papers, podcasts, etc.) influences technology buyers. Skim this to see if your communications efforts are aligned with your audience preferences.
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Here’s an guide on how to create and market white papers. John Burnell wrote this at AIM’s request for the AIDC industry, but the principles apply to any white paper project.
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Pioneers in content marketing offer this free excerpt from their 2009 book, Get Content Get Customers: Turn Prospects into Buyers with Content Marketing, which provides a nice overview of content marketing. If you like this, or are interested in learning more about content marketing, visit the Junta42 and Content Marketing Today Web sites.
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 Learn what 1,800 PR professionals will focus on in 2010 and what concerns them most in this survey report.
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 The RFID Marketing Best Practices Checklist was originally only available to clients who purchased the RFID Marketing Strategies Report, but I offer it here for free.
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 This interesting survey compares what type of content and collateral prospects want with the type of material corporate marketers are planning to offer. It makes a strong case for self-produced custom content and also has data about marketing budgets and spending.
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