John Burnell founded Burnell Reports in 2002 after spending 12 years covering the bar code, RFID, mobile computing and wireless communications industries as editor-in-chief of Frontline Solutions and its predecessor, Automatic ID News. Burnell Reports quickly became the leading source of white papers in the industry, publishing more than 50 in our first three years and earning awards from Bitpipe, the leading source of white papers in the IT industry. Burnell Reports provides a variety of editorial, content development and public relations services. We have helped clients successfully target new markets by developing white papers, Web content, byline articles and other content that demonstrates understanding of the market and the value of the products and services the client provides. Our work has appeared in numerous trade publications under our client's byline, and John Burnell's own outlook is featured as a regular columnist in RFID News & Solutions magazine.

Prior to founding Burnell Reports, John Burnell was an award-winning journalist and editor who helped launch the Frontline Solutions magazine and exhibition, served as the editor in chief of the publication and its predecessor, Automatic ID News, and led its sister publications in Europe and Asia. He has covered the bar code, RFID, mobile computing, wireless communications, card and biometric industries extensively and was known for his ability to communicate the impact of technology developments for the user and channel communities. Burnell has also helped organized and spoken at numerous industry exhibitions and conferences around the world. While a business press journalist, Burnell won numerous awards from the ASBPE, ABP, SPJ and other organizations, and served as a judge for the Jesse H. Neal Awards.

Today Burnell Reports offers this expertise to clients, who can take advantage of our unmatched combination of industry knowledge and award-winning writing to produce projects that get results. See our Portfolio section for examples.

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