Whether you need immediate help to meet a project deadline or an ongoing resource to provide materials to support marketing efforts, Burnell Reports can help. Some of our successful engagements are profiled below. Click here to download samples of our work.

Temporary Project Assistance
A software company with no marketing staff engaged Burnell Reports to support the launch of a major new version of the company's core product. Burnell Reports designed and wrote a two-page sell sheet, wrote the product announcement press release and developed a white paper that explained the product and how its exclusive features provide business advantages. All materials and partner approvals were completed within five weeks and were ready to support the launch at a major user-group event, with minimal time required of the company's executive and product management staff.

Virtual Staffing
A multinational, multi-line manufacturer uses Burnell Reports as a cost-effective jack-of-all-trades for its marketing and public relations activities, calling on us to frequently shift among product groups, marketing teams and external PR agencies to provide support as needed. We provide a steady stream of ghostwritten byline articles, customer profiles, white papers, newsletter support and other materials that maintain a consistent voice and style for the corporation.

Agency Support
When a leading public relations agency secures byline article placements for its industry clients, Burnell Reports gets the call to interview company executives and write persuasive, focused articles that meet publication guidelines and advance the client's point-of-view. The PR agency outsources this important activity because they trust Burnell Reports to communicate the client's expertise and to find a compelling angle that will get the submission published, and because we can complete the work faster than the agency or client could do in-house.

Research
Burnell Reports has successfully completed several major research projects for market research firms, associations and corporate clients. Our value is our versatility — we have provided a variety of services, from designing surveys and conducting interviews to processing data and authoring authoritative market studies for VDC, an  industry-leading market research firm. Burnell Reports did not technically write the book on RFID marketing, but John Burnell served as lead author of a first-of-its-kind, research-based report on what works for RFID marketing.

Multi-channel Communications Development
A manufacturer shifted its go-to-market strategy from a product-driven to a market-driven approach focused on high-growth verticals. Burnell Reports assisted by developing Web copy for new industry- and application-focused micro sites, wrote white papers, followed up on leads from channel partners to develop case studies in target markets, and creating other supporting resources that illustrate the manufacturer understands the new markets and the value its products provide. The strategy and marketing initiatives have produced record sales and profits and more than two years of consecutive quarterly growth.

Click the links below to view or download the following examples of our work.

White Papers

EPC and Healthcare Distribution: Current State of the Industry Burnell Reports produced the content and led collaboration among the Healthcare Distribution Management Association, SAP and Zebra Technologies for this important 2004 update on pharmaceutical industry RFID activity and FDA regulations for HDMA members.	Improving Field Sales and Service with Mobile Printing Applications This award-winner is a good example of how we match the client's offerings to the target market.	Will your EPC Gen 2 system be up to standard? This paper illustrates how Burnell Reports applies its ADC knowledge to strongly and credibly advocate its client's position.
Brochures & Sell Sheets
BARCODE 2000 XML Who says spec sheets have to be dry?	Cart-mounted printing Educate your prospects about how to use innovative products.	7 Places to use RFID Without Item-level Tagging Finding new angles helps your materials get read.
Case Studies The Burnell Reports team has written and published more case studies about successful ADC and mobile & wireless computing applications than any agency serving the industry. Dating back to our magazine days, we have developed hundreds of case studies and worked with leading users in numerous industries. We know what editors look for to get stories published, and how to make your customers look good. Here are a few examples.
Zebra Helps Fish Supplier Meet RFID Compliance Requirements	Wireless Makes the Cut	Time is Money for Old Dominion Freight Lines
• Route Automation Helps Krispy Kreme Attract Fresh Customers
Byline Articles Here are a few guest columns we have ghostwritten for clients. • Don't Let PCI Security Requirements Ground Your Wireless Systems (scroll down) • Virtualization's Chargeback Challenge • If There's a Patent Pool, Should You Jump In? • No Need to Compromise - You Can Print Bar Codes Directly from Both UNIX and Linux Environments • RFID Use Limited Only by the Imagination • Finding the Value in RFID Implementations • New Developments Are Increasing the Biometrics Value Proposition John Burnell is also a frequent contributor to RFID Update. Search for "Burnell" in the Archives for examples.
Research Burnell Reports has helped companies, associations and publications research their key markets and audiences and has provided tabulation, data analysis and report writing for VDC, the leading market research firm in the AIDC industry. Our research and reporting produces actionable information to support strategic decision making. • RFID Marketing Strategies Report (produced with RFID Update) • Total Cost of Ownership Models for Mobile Computing and Communications Platforms (VDC) • Supplier and Retailer Views on EPC/RFID Technology for Direct Store Delivery (DSD) (Global Commerce Initiative) • Mobile Transaction Printers, Third Edition (VDC)

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