White Papers


White papers are the most used, most shared and most influential resource for technology buyers, according to several studies (see more details in our Resources section). White papers are most effective when they educate the reader, and can take many forms. Here are a few examples.

Here’s an example of a paper that explains how highly technical features provide specific benefits to customers.

Independent, third-party data obtained by Burnell Reports adds credibility to this vendor paper.
A classic use of white papers – helping educate and create new markets for products.
This paper was developed to establish thought leadership.
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