About Us


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Burnell Reports specializes in helping organizations (enterprises, associations and agencies) educate their specialized audiences about how to apply new technologies and approaches to improve business. We help clients differentiate themselves and create demand for their products and services by communicating their complex technical features and processes in a way that their target buyers will easily understand and value.

Our services include conducting interviews, research, writing and editing for:

  • White papers
  • Case studies
  • Research reports
  • Blogs
  • Byline articles
  • Sales collateral
  • Newsletters
  • Webinars

Prior to founding Burnell Reports, John Burnell spent 12 years in B2B publishing at Edgell Communications and Advanstar Communications, where he covered the automatic identification and data collection (AIDC) industry. Burnell helped launch the Frontline Solutions magazine and exhibition, served as the editor-in-chief of the publication and its predecessor, Automatic ID News, and led its sister publications in Europe and Asia. Burnell has also spoken at and helped organize numerous industry exhibitions and conferences around the world, and was inducted to the AIDC 100, which honors contributors to the AIDC. While a business press journalist, Burnell won numerous awards from the ASBPE, ABP, SPJ and other organizations, served as a judge for the Jesse H. Neal Awards.

Today Burnell Reports offers this expertise to clients, who can take advantage of our experience, professionalism and award-winning writing to produce content that gets results.