Research
The data is the story in research. We help the story get told clearly, accurately and in a way so readers can act on the information. The results, conclusions and implications from various research projects are clear in the examples below. Please note that some of the research we’ve contributed to is sold as business intelligence, and therefore is not available to distribute as a sample. In these cases, we’ve included a link to project summary or promotional piece to provide perspective on our scope of work.
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Burnell Reports worked with a large committee to conduct original research, analyze the results and craft copy and recommendations that reflect consensus while providing leadership to the industry.
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When a consulting firm launched a market intelligence business unit, it engaged Burnell Reports to provide writing and editing services for its first series of for-profit reports.
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 We wrote the book on RFID marketing (technically, it’s not a book, but a report — the 2006 and 2009 RFID Marketing Strategies Reports, which are the only studies of RFID marketing effectiveness).
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 Burnell Reports provided editorial support for this major market study on mobile printer sales.
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 Burnell Reports produced the content and led collaboration among the Healthcare Distribution Management Association, SAP and Zebra Technologies for this important 2004 update on pharmaceutical industry RFID activity and FDA regulations for HDMA members.
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