About Us

Burnell Reports specializes in creating content to support marketing, customer education and public relations activities. We focus on a few select industries where we have extensive experience and a solid understanding of the audience’s information needs. As a result, we can leverage our experience to create compelling, valuable content that engages the audience and advances our clients’ points of view.

Burnell Reports provide value to clients by delivering original, professional and compelling content without requiring extensive briefings, revisions or other support. We work quickly and independently, and have the flexibility to work directly with clients, or through their agencies and partners.

We have written for the mobile & wireless computing, bar code, RFID, enterprise printing, supply chain and related industries since 1990 and also have extensive experience in patient safety technology, virtualization, outsourcing and other topics.

When you work with Burnell Reports, you’ll work directly with John Burnell, who founded company in 2002. John is an award-winning writer and editor who has been developing market education, research, PR and marketing materials for business technology audiences since 1990. He is well known in the enterprise mobile computing and data collection industries as the former editor-in-chief of Automatic ID News and Frontline Solutions magazines, senior correspondent for RFID Update, and as a speaker and organizer at the Frontline, ID EXPO and SCANTECH conferences.